Author: Chad Capellman

Originally posted on MediaPost’s Marketing:Health blog. Over the course of work days, weeks, months and years, it’s easy for health care marketers to lose direct contact with their primary audience: patients. There are, of course, people in your organization whose job it is to stay in constant contact with these people. Maintaining a system to … Read More →

 In recent conversations with a wide range of clients in the medical field (hospitals, physicians networks and EMR providers), a theme has been emerging around their content aspirations. In their own way, each wants to serve as patient or clinician educators. As someone who entered agency life from a newspaper/web producer/web developer background, this makes … Read More →

In an age where more and more people are seeking medical help and advice electronically via everything from WebMD to Facebook to Yelp on devices that include PCs, smartphones and tablets, marketers for health providers are understandably placing a lot of time and energy on their expanding digital presence and delivery options. But while you’re … Read More →

One day after Twitter’s 5th birthday, LinkedIn announces that it passed the 100 million member mark. I couldn’t get over the timing – even when announcing this major milestone, this “other” social network still ended up one step behind the hype parades of the likes of Facebook and Twitter. Another “100″ number jumped out at me from LinkedIn’s … Read More →

Over the past few months, an increasing part of my job has involved some interesting intersections of data, web publishing, apps and communities. These have emerged in various forms and have faced a range of challenges. Some of the questions that have emerged from hospital and pharma marketers include: How do we take our valuable … Read More →

I read with interest the press release from the Mayo Clinic Tuesday, trumpeting the creation of the Social Media Health Network (SMHN), which aims to “use social media to promote health, improve health care and fight disease.” However, when I read through the release I couldn’t help but think that something was missing. I re-read … Read More →

One of my favorite web pages is the Wikipedia entry for social media. The first line, in an orange warning box, reads “This article has multiple issues.” Of course, who doesn’t have issues? A new health site, ChickRx.com, embraces that sentiment and in the process adds a new wrinkle to the definition of “social media.” … Read More →

This Thursday, Aug. 26, Genuine is proud to host the one-year anniversary meetup event for the Baseball Industry Network. The Network, which currently exists solely as a group on LinkedIn has grown to more than 5,400 members in a little under a year. I played a minor supporting/advisory role to the group’s founder Tyrone Brooks, … Read More →

 I’m a fan of the Fox show “So You Think You Can Dance,” an amazing combination of creativity, personality, drama and, most importantly, expression. While it’s frequently presented as a competition between dancers, the truly captivating conflicts are when a dancer who comes from a specific background overcomes internal insecurities and learns how to communicate … Read More →

Picture this: You’ve been trying to get time to visit with a doctor in his office to speak with him about the newest offering from your pharmaceutical company. He’s busy. He gives you the run-around. The whole time you’re talking, he’s thinking about other things. He quite possibly resents that you’re there, which means he … Read More →