Author: Chris Pape

A lot of people say to us, “Hey Genuine, why are you fatter than the last time we saw you?” The simple answer to that question is “Ali.”  She has found a place in cooking history by creating super creative cup cake flavors that bend the very definition of the cup cake.  From coffee to … Read More →

I often ask clients one simple question early on in the process of working with them to develop their social media strategies: Are your social media managers empowered to communicate the audience’s response to those at the top of your organization? If you’re “just running” the outward-facing part of the social media equation, it’s difficult … Read More →

One of my favorite things about attending We Media, is going in consecutive years. I love catching up with familiar faces and hearing about what they’ve been up to in the past year. I learn about new technologies, new functionality on existing products, and even entirely new companies being created out of the ashes or … Read More →

I caught up with Steve Rosenbaum, founder of Magnify.net before the Thursday session of We Media Miami last week. Prior to his work with Magnify, Steve was the creator of MTV News UNfiltered. Magnify.net, in many ways, follows the spirit of the groundbreaking MTV program which gave viewers the tools to tell stories that were … Read More →

I caught up with Kelly Rigg, the executive director for the Global Campaign for Climate Action after she won a Game Changer award at We Media Miami ’10. She talks about the TCKTCKTCK.org campaign and how to unify a brand across multiple well-established organizations. Kelly Rigg on a unified brand message with many orgs for … Read More →

My latest contribution to MediaPost's Marketing:Health site was just posted:  I put off a lot of planned work last weekend — including my first approach to this post — to tear through the new Seth Godin book, Linchpin. I'm glad I waited. More on that after we talk about a fast-approaching feedback deadline that might affect … Read More →

Last week, Josh Hoekwater (a.k.a. @digitalhoek) and I gave a talk to the New England Conservatory titled "Web Site Basics: Tips for Do-It-Yourselfers" We weren't totally sure what to expect in terms of the audience, but we did some prep work that covered a variety of areas including hosting, domains, blogs, social media and metrics. … Read More →

I love my job. And some days, I love my job even more than other days. Today is one of those days. What is it I’m doing? I’m writing about love. Well, kinda. I’m writing about Valentine’s Day, and even more to the point, I’m writing about Sweethearts. Necco Sweethearts. In virtual form. I have … Read More →