Author: Genuine Interactive

Foursquare, it seems to be just another way for people to shout out, “Hey I’m somewhere doing something! Look at me!” and formost users (including yours truly) that’s what it is. But Foursquare can be so much more, especially for companies and brands. The guys over at AboutFoursquare.com have plenty of tips as to get … Read More →

When I told people that we were working on the Plimoth Plantation web site, they usually said something like “I remember visiting that place as a kid” or “Do the Pilgrims there pretend to know what a web site is?” Generally, people thought that visiting Plimoth led to a somewhat odd experience talking to actors … Read More →

Back in March, Genuine sent me to Drupalcon 2011 in Chicago. The twice-yearly gathering of the Drupal community focuses on networking, discussions and sessions on everything Drupal. As one of the lead Drupal developers at Genuine, I was eager to go. For three days I breathed, slept and ate Drupal (quite literally, the food spread … Read More →

Your mom’s on Facebook. It’s okay, mine is too. The initial feeling of nausea and rocking back and forth repeating “You Shouldn’t Be Here” passes over time, and we’ve all started to welcome our moms to the most coveted social network. They are the ones who taught us how to be social, after all. It … Read More →

It isn’t easy being the friendly face of an agency that’s more than doubled in the past year and a half. Which is why we love working with Perri so much. In honor of all that she does, we decided to commemorate Administrative Professionals Day with this video. Thanks Perri! from Genuine Interactive on Vimeo. … Read More →

A quick Google search implies Genuine Interactive is one of the few advertising agencies that actually strives to decrease its environmental impact. Three months after initiating a progressive internal environmental policy, Genuine succeeded in decreasing overall energy use by 12% — even after expanding to another floor, hiring a dozen more employees and adding three-to-five … Read More →

I had a conversation with Fitzpaul Reid, an application developer who has been with Genuine since 2007 about some of the ins and outs of Sitecore, one of the many content management systems we specialize in. Fitz has been busy working on a few upcoming projects that are releasing in the near future. What are … Read More →

If you haven’t visited Genuine’s offices in a while, quite a lot has changed. First of all, there’s a lot more of ‘em. Things have been going well, and as a result, we were running out of space as the company grew. As a result, we expanded to inhabit part of the 5th floor of … Read More →

Drupal 7 recently launched, and no one at Genuine has as intimate an understanding of what it can do than Mike Miles. He was our lead developer on the recent MFA.org project, among others, which we recently built in Drupal. I asked him what he was most excited about with the newest release of Drupal … Read More →

In my daily scan of Mashable, I saw this quote from Twitter’s CEO, Dick Costolo, and thought it concise and helpful: “We want to instantly connect people everywhere to what’s most important to them.” Over the past year, we as an agency have been learning about, listening with and leveraging various social media tools for … Read More →