Genuine Juice

Sip on our thoughts about the age of digital engagement.


Who’s Really In Line for the iPhone?

Would you sleep on cement for a phone? Thousands have. The question is: why? What compels people, people with jobs and children, to put everything on hold for days on end…for a gadget.

If you’re like us, Boston based digital ad agency Genuine Interactive, you’re curious (@wearegenuine). That’s why we went Inside the Line, to find out what makes line-waiters tick, and how far these folks would go to get their hands on ashiny new toy like the iPhone 5

As you’ll see in our latest video, our team discovered all sorts of motivations for line-waiting: money, boredom and brand loyalty, just to name a few.

Please watch, enjoy, share, post and discuss. We’d love to hear what you would do for an iPhone 5!


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