Genuine Juice

Sip on our thoughts about the age of digital engagement.

Codzilla on American Idol: What A Little Product Placement Can Do

Genuine Interactive client Boston Harbor Cruises was highlighted on last night’s American Idol season 9 premiere when contestant Mike Davis auditioned in Boston.

Davis, an 18-year old actor from Boston, works in the summer as a driver on BHC’s Codzilla – an entertaining, thrilling boat ride that blares music and cruises across Boston Harbor at 40 miles per an hour.

Last year, American Idol averaged 24.9 million total viewers and since the show aired last night, people have been flocking to Google and searching for both Mike and Codzilla as has seen a 700% increase in site visitors and Codzilla’s Facebook fan page has received a 50% increase in fans.

Congratulations to Mike Davis and BHC!


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