Genuine Juice

Sip on our thoughts about the age of digital engagement.

Genuine Wins 2009 MITX Interactive Awards

No shameless plugs here…

Genuine Interactive was selected as the winner in the Best Use of Video and Real Estate categories for the 2009 MITX Interactive Awards.

The Best Use of Video award was received for the creation of an innovative lead generation video site for 3DVIA. So, our developer friends actually build the site right before your eyes, because it’s all about Speed Baby! The objective of the campaign was to generate awareness for the product launches and capture as many email addresses as possible. The goal was 200; we ended up with 1,200 along with unprecedented user engagement stats.

Working with Rattle Advertising, Genuine received the interactive award in the Real Estate category for Fenway Triangle. Making a convincing case for Fenway Triangle as well as raising awareness and generating interest and excitement, required knitting together myriad lifestyle amenities from cultural institutions and green space, to nightlife, restaurants and conveniences. Through extensive original photography and video the resulting site created a compelling real-world sense of place and a distinct personality for the area.

Congratulations to all the winners and more importantly to everyone that participated in the 14th Annual MITX Awards!


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