Genuine Juice

I often ask clients one simple question early on in the process of working with them to develop their social media strategies: Are your social media managers empowered to communicate the audience’s response to those at the top of your organization?

If you’re “just running” the outward-facing part of the social media equation, it’s difficult to truly leverage the insights of your audience. You need help from other team members who can actually effect the change your audience is asking for. You need them to be receptive to new ideas, and to implement changes where they need to occur.

Read the full post at MediaPost.com