In an age where more and more people are seeking medical help and advice electronically via everything from WebMD to Facebook to Yelp on devices that include PCs, smartphones and tablets, marketers for health providers are understandably placing a lot of time and energy on their expanding digital presence and delivery options.

But while you’re focusing on making sure you have the best socially connected experience on an iPad EVER, there’s another digital opportunity that looms that could be more impactful to your customers and could eventually be the “viral” hit you’ve been looking for.

Acronyms like EMR (electronic medical records), HIT (health information technology) and HIE (health information exchange) can be just as powerful as the four little letters L-I-K-E that have driven many marketers Facebook crazy over the past year or so.

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