Genuine Juice

 I’m a fan of the Fox show “So You Think You Can Dance,” an amazing combination of creativity, personality, drama and, most importantly, expression. While it’s frequently presented as a competition between dancers, the truly captivating conflicts are when a dancer who comes from a specific background overcomes internal insecurities and learns how to communicate through a previously unknown form.

It’s a conflict and achievement many health marketers can appreciate when it comes to social media. And one dancer’s experience, in particular, underscored both the contrast and the reward.

Although he was subsequently injured and is out for the season, Alex Wong did not bow out of the competition before leaving an indelible mark. A year after not being permitted to move on in the show because of his contractual obligations with the Miami City Ballet, Alex routinely showed himself to be a powerful and skillful dancer.

But a question remained: could the ballet master crack the nut that is hip-hop?

In partnering with dancer tWitch for the show’s first-ever male-male duo, not only did Alex master the free-flowing moves that so many street dancers exhibit with ease, his routine to the apropos “Get Outta Your Mind” by Lil Jon featuring LMFAO garnered the most explosive ovation the show’s ever seen.

All of this, while super-entertaining for a hip-hop fan like myself, had me thinking about the many organizations in health marketing that aren’t accustomed to “getting down” and changing their ways of doing things to connect with a larger, younger audience via tools like social media.

Read the full post here