Genuine Juice

Sip on our thoughts about the age of digital engagement.

MediaPost column: Tap Into iPad’s Marketing Power

Picture this: You’ve been trying to get time to visit with a doctor in his office to speak with him about the newest offering from your pharmaceutical company. He’s busy. He gives you the run-around. The whole time you’re talking, he’s thinking about other things. He quite possibly resents that you’re there, which means he resents *you*.
Not exactly the best way to make a pitch.

But what if you could become someone who:

a) Could easily fit into his schedule, even to the point of being invited to his *home*

b) Had his undivided attention while you made your pitch

c) Moved the needle closer to “friend” status

To quote Ray Kinsella in the movie “Field of Dreams,” “There is a place where things like that happen. And if you want to go there, I can take you.”

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