Genuine Juice

Sip on our thoughts about the age of digital engagement.

MediaPost: Points To Ponder For Mayo Clinic’s New Social Endeavor

I read with interest the press release from the Mayo Clinic Tuesday, trumpeting the creation of the Social Media Health Network (SMHN), which aims to “use social media to promote health, improve health care and fight disease.”

However, when I read through the release I couldn’t help but think that something was missing. I re-read it, and then it hit me. I never saw terms like “mobile,” “open source” or “API” mentioned. My hope is that it’s implied, because to not have these woven into such an endeavor would be a major misstep.

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