My latest contribution to MediaPost's Marketing:Health site was just posted: 

I put off a lot of planned work last weekend — including my first approach to this post — to tear through the new Seth Godin book, Linchpin. I'm glad I waited.

More on that after we talk about a fast-approaching feedback deadline that might affect us all.

The noon Feb. 28 deadline is for comments on hearings the Food and Drug Administration held this past November to help guide policy decisions on the promotion of medical products via the Internet and social media.

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