I neglected to blog here a couple weeks ago that I posted my first contribution to MediaPost in their debut edition of a new section called Marketing:Health “Avoiding Social Media Malpractice“.
Much like a patient who is about to undergo an unfamiliar medical procedure, social media can be a scary endeavor to the uninitiated.
In both cases, the mind can easily drift into anxiety-ridden territory: What if something goes wrong? What if I hear something I didn’t want to hear? What if the people operating these instruments are not up to the task? (click here to read the full post)
I had a word limit and went way over even though I left out many insightful responses from a half-dozen people:
- Wendy Ruenzel, Internet marketing manager, Johns Hopkins Medicine
- Abby Lowe, Senior communications specialist, Texas-based Christus Health
- Aaron Hughling, Web and creative editor, Scott & White Hospital in Temple, Texas
- Jeremy Jensen, application specialist corporate communications, Luther Midelfort-Mayo Health System, Eau Claire, Wisc.
- Trish Skram, media/PR specialist, Mercy Health System of Wisconsin
- Josh McColough, marketing communications manager, Sherman Health in Elgin, Ill.
I’ve been living more and more of my life in spreadsheet form and I thought if others wanted to take the insights of those who contributed and use it in their own proposals and plans, that perhaps a spreadsheet might work best. Therefore, I created this Google Spreadsheet.