If you haven’t visited Genuine’s offices in a while, quite a lot has changed. First of all, there’s a lot more of ‘em.
Things have been going well, and as a result, we were running out of space as the company grew. As a result, we expanded to inhabit part of the 5th floor of 500 Harrison Ave.
That led to some fun creative decisions that included VERY large portraits of groundbreaking game changers in their respective fields: The Notorious B.I.G., Picasso, Bruce Lee, and John Belushi. (Mr. Belushi had previously made an appearance on our fourth floor in the form of his quote “I owe it all to little chocolate donuts.”)
In addition to the portraits, we hired the wonderfully creative artists Josh Falk, Dana Woulfe and Stephen Holding from Boston-based ProjectSF as well as the amazing pin striping talents of Kngee to decorate the lobby area by the elevators.
Our fourth floor also gained some additional creative in the form of John Gonnella who works in the studios next door to us. John is into throwback 1920’s-1930’s advertising.
The images below were shot by another new addition to Genuine, account manager Julie Furbush. Thanks Julie!