Genuine was awarded a 2013 Silver Award of Distinction under the Interactive Multimedia for gaming/gaming related category in the 19th Annual Communicator Awards. The Power & Free New Era of Clean Challenge was created to promote Lysol’s new line of cleaning products that cleaned with a hydrogen peroxide formula instead of the harshness of bleach. The … Read More →

Constant hand washing can leave your hands feeling dry and skin cracked. But, with LYSOL® Touch of Foam, the luxurious foam moisturizes while offering protection against germs. To visually extend the dual benefits of Touch of Foam being gentle and luxurious while tough of germs, LYSOL asked Genuine, a full service digital agency in Boston, … Read More →

BOSTON, April 2013 | Genuine, Boston-based full service digital agency, has been selected as the lead digital advertising agency for Barbara’s, a company known for making delicious cereals and snacks from simple, wholesome ingredients. Genuine will lead its digital strategy and planning, provide ongoing strategic guidance, and curate editorial content to its Facebook page. “Building … Read More →

A lot of people are asking me “How is Boston doing?” Here’s my take… One of the reasons I love Boston and New England is the same reason some people from other parts of the country think it’s an unfriendly place. People here are real. And if someone is being nice to you, they usually … Read More →

How does Mike Randa survive a star explosion? The answer is, he didn’t. Rest assured, Randa is not dead; he is very much alive. In fact he is sitting next to me, migrating some footage as I type this. He didn’t survive the star explosion because it didn’t happen. He didn’t have a flamethrower and he didn’t … Read More →

Genuine’s Chris Holmes and Josh Hoekwater returned from SXSW’s Interactive session with a great experience that they recounted below. How did their experience differ from yours? Let us know in the comments section! What was the most memorable panel and how did it translate in the digital marketing industry or social media strategy for brands? … Read More →

As people consume content from multiple screens, companies need to really consider the right design approach for their website when developing a mobile site. So, how do you figure out which approach works best for you? We’ve compiled the three most common approaches that we recommend to clients when creating a mobile site. Also provided … Read More →

This week, Genuine’s PHP team attended the monthly Boston Drupal Meet-up. Instead of its usual MIT location, it was held at Acquia, the office of Dries Buytaert, founder of Drupal and CTO of Acquia. In attendance were Buytaert and several Drupal 8 maintainers, who participated in lightening talk discussions and answered questions around Drupal 8. … Read More →

Genuine’s Social Media Strategist, Chris Holmes and the VP of Group Account Director, Josh Hoekwater are heading out of this snowstorm and into Austin, Texas for SXSW. They’ll be attending the Interactive sessions of SXSW and are looking forward to a number of panels and events. And of course, warm weather, food trucks and Texas … Read More →

Genuine’s Junior Digital Technologist, Stephen Hunter, attended this year’s Global Game Jam (GGJ), the world’s largest game jam event. Similar to a hackathon, game jams are focused on game development. In just 48 hours, participants gather into teams, brainstorm, develop, bug test, upload their games, and present. This year’s GGJ, January 25-27, had another record-breaking … Read More →

With so many different web browsers available to users, a website experience is rarely identical in every browser it is viewed in. To account for this, developers must use graceful degradation techniques to allow the website to operate functionally in a less-than-optimal browser. The virtual world of the web is thriving more than ever and … Read More →

Last week, Google gave a serious push to promote Glass, formerly Project Glass, by releasing a second teaser video. Since Genuine first learned of Glass, we’ve been predicting ways Glass will affect our behaviors and how it will shape the way people consume information, ultimately changing the way brands will engage with consumers. The video … Read More →

How do you add a Drupal 7 widget API to your site? Mike Miles, Genuine’s Associate Director of PHP development put together this screen cast to walk you through the basics of how to use the Drupal 7 widget API to define and use your own custom field widgets. You can download and use this … Read More →

As reported in AdAge, our most recent campaign with Reckitt Benckiser’s Lysol brand has yielded some very staggering numbers in terms of value added impressions, engagement and sales. From working on the Lysol Power & Free campaign, Genuine saw the success in delivering a targeted digital creative strategy through an increase in value-added impressions and … Read More →

BOSTON, February 21, 2013 | Genuine Interactive was recognized again in the Boston Business Journal’s “2013 Book of Lists.” This year, Genuine topped the list for “Area’s Largest Web Design Firm,” moving up from third in the 2012 Book of Lists. Annually, the Book of Lists offers businesses a glimpse at other leaders and influencers … Read More →