Genuine Juice

Originally posted on MediaPost’s Marketing:Health blog. Over the course of work days, weeks, months and years, it’s easy for health care marketers to lose direct contact with their primary audience: patients. There are, of course, people in your organization whose job it is to stay in constant contact with these people. Maintaining a system to … Read More →

A lot of people say to us, “Hey Genuine, why are you fatter than the last time we saw you?” The simple answer to that question is “Ali.”  She has found a place in cooking history by creating super creative cup cake flavors that bend the very definition of the cup cake.  From coffee to … Read More →

Steve Jobs has died, and the nerd in me (which is, trust me, a big part of who I am) wants to cradle my Apple Classic, and have a nice cry. I grew up an Apple fanatic. Not by my free will, but by force. My father, also named Steve, felt an affinity with Jobs … Read More →

Foursquare, it seems to be just another way for people to shout out, “Hey I’m somewhere doing something! Look at me!” and formost users (including yours truly) that’s what it is. But Foursquare can be so much more, especially for companies and brands. The guys over at AboutFoursquare.com have plenty of tips as to get … Read More →

 In recent conversations with a wide range of clients in the medical field (hospitals, physicians networks and EMR providers), a theme has been emerging around their content aspirations. In their own way, each wants to serve as patient or clinician educators. As someone who entered agency life from a newspaper/web producer/web developer background, this makes … Read More →

When I told people that we were working on the Plimoth Plantation web site, they usually said something like “I remember visiting that place as a kid” or “Do the Pilgrims there pretend to know what a web site is?” Generally, people thought that visiting Plimoth led to a somewhat odd experience talking to actors … Read More →

In an age where more and more people are seeking medical help and advice electronically via everything from WebMD to Facebook to Yelp on devices that include PCs, smartphones and tablets, marketers for health providers are understandably placing a lot of time and energy on their expanding digital presence and delivery options. But while you’re … Read More →

Back in March, Genuine sent me to Drupalcon 2011 in Chicago. The twice-yearly gathering of the Drupal community focuses on networking, discussions and sessions on everything Drupal. As one of the lead Drupal developers at Genuine, I was eager to go. For three days I breathed, slept and ate Drupal (quite literally, the food spread … Read More →

Your mom’s on Facebook. It’s okay, mine is too. The initial feeling of nausea and rocking back and forth repeating “You Shouldn’t Be Here” passes over time, and we’ve all started to welcome our moms to the most coveted social network. They are the ones who taught us how to be social, after all. It … Read More →

It isn’t easy being the friendly face of an agency that’s more than doubled in the past year and a half. Which is why we love working with Perri so much. In honor of all that she does, we decided to commemorate Administrative Professionals Day with this video. Thanks Perri! from Genuine Interactive on Vimeo. … Read More →

One day after Twitter’s 5th birthday, LinkedIn announces that it passed the 100 million member mark. I couldn’t get over the timing – even when announcing this major milestone, this “other” social network still ended up one step behind the hype parades of the likes of Facebook and Twitter. Another “100″ number jumped out at me from LinkedIn’s … Read More →

A quick Google search implies Genuine Interactive is one of the few advertising agencies that actually strives to decrease its environmental impact. Three months after initiating a progressive internal environmental policy, Genuine succeeded in decreasing overall energy use by 12% — even after expanding to another floor, hiring a dozen more employees and adding three-to-five … Read More →

I had a conversation with Fitzpaul Reid, an application developer who has been with Genuine since 2007 about some of the ins and outs of Sitecore, one of the many content management systems we specialize in. Fitz has been busy working on a few upcoming projects that are releasing in the near future. What are … Read More →

Over the past few months, an increasing part of my job has involved some interesting intersections of data, web publishing, apps and communities. These have emerged in various forms and have faced a range of challenges. Some of the questions that have emerged from hospital and pharma marketers include: How do we take our valuable … Read More →

If you haven’t visited Genuine’s offices in a while, quite a lot has changed. First of all, there’s a lot more of ‘em. Things have been going well, and as a result, we were running out of space as the company grew. As a result, we expanded to inhabit part of the 5th floor of … Read More →