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Genuine's Augmented Reality Business Card – The Butterfly Effect
Oct 20 2009 by | posted inA lot of people think that the business card says a lot about who they are, their background and expertise. “Gold inlayed font?! You must be the king of small country. I mean – real gold?!” We wanted our business cards to say more about us than a title and email address – so we … Read More
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An Open Letter to XBOX
Jun 22 2009 by | posted inDear XBOX, I’m getting tired of holding my Wii controller. I’d definitely rather hold nothing than hold my Wii controller. That would free up my hands for more important things – like a Toasted Almond bar or a ChocoTaco. Also, I’m tired of leaving my living room to shop, meet with friends and exercise. Is … Read More
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Augmented Reality: Integrating Your Consumer with Your Brand.
Jun 10 2009 by | posted inAugmented reality is a technology that blurs the lines between virtual reality (computer generated) and the real-world (you, not the show). It has been around for a few years now, but only recently made a push into digital marketing. Car manufacturers such as Nissan, MINI and Toyota, were quick to use augmented reality capabilities to show off … Read More