Category: Branding

Picture this: You’ve been trying to get time to visit with a doctor in his office to speak with him about the newest offering from your pharmaceutical company. He’s busy. He gives you the run-around. The whole time you’re talking, he’s thinking about other things. He quite possibly resents that you’re there, which means he … Read More →

People keep asking me about brands that use Facebook well and I have been mentioning Pringles a lot lately. Yesterday’s wall post was a good example of why Pringles are to ________ as puppies are to __________. Discuss. In about 20 hours, they got 358 comments and 786 Likes. They also do some Big Expensive Projects, … Read More →

I had a slew of client-related work to do this week, and was unable to attend the excellent Mashable Media Summit in NYC yesterday. How do I know it was good? Because I watched/listened to much of the streaming and then saw a slew of amazing aha moments in tweets from the day-long event. There’s … Read More →

One of my favorite things about attending We Media, is going in consecutive years. I love catching up with familiar faces and hearing about what they’ve been up to in the past year. I learn about new technologies, new functionality on existing products, and even entirely new companies being created out of the ashes or … Read More →

I caught up with Steve Rosenbaum, founder of Magnify.net before the Thursday session of We Media Miami last week. Prior to his work with Magnify, Steve was the creator of MTV News UNfiltered. Magnify.net, in many ways, follows the spirit of the groundbreaking MTV program which gave viewers the tools to tell stories that were … Read More →

I caught up with Kelly Rigg, the executive director for the Global Campaign for Climate Action after she won a Game Changer award at We Media Miami ’10. She talks about the TCKTCKTCK.org campaign and how to unify a brand across multiple well-established organizations. Kelly Rigg on a unified brand message with many orgs for … Read More →

Last week, Josh Hoekwater (a.k.a. @digitalhoek) and I gave a talk to the New England Conservatory titled "Web Site Basics: Tips for Do-It-Yourselfers" We weren't totally sure what to expect in terms of the audience, but we did some prep work that covered a variety of areas including hosting, domains, blogs, social media and metrics. … Read More →

I love my job. And some days, I love my job even more than other days. Today is one of those days. What is it I’m doing? I’m writing about love. Well, kinda. I’m writing about Valentine’s Day, and even more to the point, I’m writing about Sweethearts. Necco Sweethearts. In virtual form. I have … Read More →

The Super Bowl is one of the world’s most viewed television events, and this year was no exception. While some companies use humor and comedy to gain attention, others use animal mascots and babies to drive awareness. This year’s commercials were by no means as extravagant or expensive as we’ve witnessed in the past but … Read More →

Twitter + iPhone + Micro site = sweet success. How do I love thee? Let me count the ways in 25 characters or less. 25 characters is the new 140 characters for this sweet NECCO Sweethearts iphone and Twitter app we created. Download the free iphone app to customize the famous NECCO Sweethearts with your own … Read More →