Category: Consumer Products

One of my favorite things about attending We Media, is going in consecutive years. I love catching up with familiar faces and hearing about what they’ve been up to in the past year. I learn about new technologies, new functionality on existing products, and even entirely new companies being created out of the ashes or … Read More →

Twitter + iPhone + Micro site = sweet success. How do I love thee? Let me count the ways in 25 characters or less. 25 characters is the new 140 characters for this sweet NECCO Sweethearts iphone and Twitter app we created. Download the free iphone app to customize the famous NECCO Sweethearts with your own … Read More →

As 2009 comes to a close, more and more clients are asking whether or not they should create a Facebook fan page. That inquiry is usually immediately followed up with, why should I become a fan of your Facebook page? What value are you going to be providing to your Facebook fans? I’m not going … Read More →

Whether you call them Buffalo wings, hot wings, chicken wings or just plain wings, they are nothing without the main ingredients: delicious butter and Frank’s Red Hot Sauce. As the chart below details, people begin searching, buying, making and consuming buffalo wings during the start of the football season in September. This indulgence reaches a … Read More →

Genuine has a fierce fashion face.  (Growwlllll.)  We know a lot more about fashion thanks to our recent “Find the Look, Keep the Look” project which features “What Not to Wear” star and fashion expert Stacy London.  Everyone from Genuine who worked on the project wore strappy-strappy sandals and cute n’ sporty tops with when … Read More →

For large consumer brands, TV still dominates as a mass advertising medium of choice. For smaller and newer brands national TV is just too expensive.  Sorry Mom. (Mom works for Fox and I will no doubt have to sit through another Fox pitch after this post.)  Inevitably, new brands and products find a way to grow … Read More →