Category: Genuine News

A lot of people say to us, “Hey Genuine, why are you fatter than the last time we saw you?” The simple answer to that question is “Ali.”  She has found a place in cooking history by creating super creative cup cake flavors that bend the very definition of the cup cake.  From coffee to … Read More →

Foursquare, it seems to be just another way for people to shout out, “Hey I’m somewhere doing something! Look at me!” and formost users (including yours truly) that’s what it is. But Foursquare can be so much more, especially for companies and brands. The guys over at AboutFoursquare.com have plenty of tips as to get … Read More →

It isn’t easy being the friendly face of an agency that’s more than doubled in the past year and a half. Which is why we love working with Perri so much. In honor of all that she does, we decided to commemorate Administrative Professionals Day with this video. Thanks Perri! from Genuine Interactive on Vimeo. … Read More →

A quick Google search implies Genuine Interactive is one of the few advertising agencies that actually strives to decrease its environmental impact. Three months after initiating a progressive internal environmental policy, Genuine succeeded in decreasing overall energy use by 12% — even after expanding to another floor, hiring a dozen more employees and adding three-to-five … Read More →

If you haven’t visited Genuine’s offices in a while, quite a lot has changed. First of all, there’s a lot more of ‘em. Things have been going well, and as a result, we were running out of space as the company grew. As a result, we expanded to inhabit part of the 5th floor of … Read More →

The good news is that most of us are used to being picked last in gym class anyway. But,3 injuries and 3 losses into the young soccer season in the BSSC soccer league, Genuine has brought a few things that have previously been lacking in this competitive league 1) Mustaches 2) Group stretching and 3) … Read More →

Twitter + iPhone + Micro site = sweet success. How do I love thee? Let me count the ways in 25 characters or less. 25 characters is the new 140 characters for this sweet NECCO Sweethearts iphone and Twitter app we created. Download the free iphone app to customize the famous NECCO Sweethearts with your own … Read More →

Genuine Interactive client Boston Harbor Cruises was highlighted on last night’s American Idol season 9 premiere when contestant Mike Davis auditioned in Boston. Davis, an 18-year old actor from Boston, works in the summer as a driver on BHC’s Codzilla – an entertaining, thrilling boat ride that blares music and cruises across Boston Harbor at … Read More →

No shameless plugs here… Genuine Interactive was selected as the winner in the Best Use of Video and Real Estate categories for the 2009 MITX Interactive Awards. The Best Use of Video award was received for the creation of an innovative lead generation video site for 3DVIA. So, our developer friends actually build the site right before … Read More →

Genuine Interactive and clients make a splash at MITX Awards with Best Consumer Web Site and one of the coveted “Best of” Awards for French’s “Skinny on Mustard!“ The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. MITX winners were announced … Read More →