Category: Genuine Site Launch

What do you do with a subject that can have an impact on everyone’s lives, such as stem cell research, but has such layers of complexity that it’s difficult for the general public to comprehend? You re-tell the story of the science with different tools and with terminology that translates it into concepts that enable … Read More →

Gilbane is one of the world’s largest construction companies and came to Genuine for a digital strategy and site redesign that was reflective of their unique culture and successful projects. A lot of large companies say “they care” but it usually is not a differentiator because unless you meet them in person, it’s empty words. … Read More →

Creat Studios is an industry-leading game development company based in Canton, MA. At Creat, each employee, from developer to CEO, is a game enthusiast, devoted to future of the console. Creat publishes cutting-edge games for the Sony Playstation Network; in fact, they just announced that their PS2 hit — Smash Cars — will be available … Read More →

Genuine has a fierce fashion face.  (Growwlllll.)  We know a lot more about fashion thanks to our recent “Find the Look, Keep the Look” project which features “What Not to Wear” star and fashion expert Stacy London.  Everyone from Genuine who worked on the project wore strappy-strappy sandals and cute n’ sporty tops with when … Read More →

RBM Technologies provides a complete in-store visual merchandising management solution that cuts the cost of marketing operations and drives revenue with market specific campaign planning for large retailers.  It allows retailers to more effectively manage in-store marketing with a (very cool) 3D planogram tool.  Genuine’s challenge was to quickly grab the attention of busy C-level … Read More →

There is a new neighborhood being born behind the walls of Fenway Park in Boston – The Fenway Triangle.  If you know Boston, you know that this area was riddled with surface parking lots and fast food joints.  Forward-thinking developer, Steve Samuels is changing that.  Samuels & Associates is revitalizing the Fenway area with a … Read More →

With five convenient Massachusetts locations (Revere, Danvers, Medford, Natick, or Saugus), Kelly’s Roast Beef is a Massachusetts staple for legendary roast beef sandwiches, succulent seafood, and amazing french fries. Genuine Interactive worked with the Kelly’s Roast Beef to launch their new web site that reflects the family-owned Kelly’s brand. Visit www.KellysRoastBeef.com today! While you’re there join … Read More →

The MIT CFO Series  has an amazing line up of speakers who have insight into this wonderful economy that we’re all enjoying. This exclusive event brings together financial executives from around the world and leading faculty from across MIT for a day of interactive learning and thought-provoking discourse on the future of finance, accounting, and … Read More →

With over 50,000 design-savvy consultants worldwide, PartyLite is one of the largest and most influential companies when it comes to the art of creating ambiance. We worked with the PartyLite to launch a new site (and upcoming 21 international sites) that better reflects the level of creativity and style of its consultants as well as the quality of PartyLite’s … Read More →

Girlawhirl.com, provider of provided useful information to busy women everywhere, is featuring French’s® Mustard’s “Do You Have the Skinny on Mustard?” contest. The contest, running through December 31, 2008, is searching for original healthy recipes using French’s Mustard. The grand prize is a Day at the Spa for two, worth $1,500 and a year’s supply … Read More →