Category: Genuine Thoughts

Originally posted on MediaPost’s Marketing:Health blog. Over the course of work days, weeks, months and years, it’s easy for health care marketers to lose direct contact with their primary audience: patients. There are, of course, people in your organization whose job it is to stay in constant contact with these people. Maintaining a system to … Read More →

Steve Jobs has died, and the nerd in me (which is, trust me, a big part of who I am) wants to cradle my Apple Classic, and have a nice cry. I grew up an Apple fanatic. Not by my free will, but by force. My father, also named Steve, felt an affinity with Jobs … Read More →

I caught up with Kelly Rigg, the executive director for the Global Campaign for Climate Action after she won a Game Changer award at We Media Miami ’10. She talks about the TCKTCKTCK.org campaign and how to unify a brand across multiple well-established organizations. Kelly Rigg on a unified brand message with many orgs for … Read More →

Last week, Josh Hoekwater (a.k.a. @digitalhoek) and I gave a talk to the New England Conservatory titled "Web Site Basics: Tips for Do-It-Yourselfers" We weren't totally sure what to expect in terms of the audience, but we did some prep work that covered a variety of areas including hosting, domains, blogs, social media and metrics. … Read More →

The Super Bowl is one of the world’s most viewed television events, and this year was no exception. While some companies use humor and comedy to gain attention, others use animal mascots and babies to drive awareness. This year’s commercials were by no means as extravagant or expensive as we’ve witnessed in the past but … Read More →

As 2009 comes to a close, more and more clients are asking whether or not they should create a Facebook fan page. That inquiry is usually immediately followed up with, why should I become a fan of your Facebook page? What value are you going to be providing to your Facebook fans? I’m not going … Read More →

I think we’ve all heard the term “the fold”. If you haven’t 1) get with the times, and 2) forget that I even mentioned it because “the fold” is on it’s way O-U-T, out! Back in the days where little Timmy would ride his bike around the neighborhood and throw a newspaper at your front … Read More →

I buy jeans as often as most people lease cars.  So, when the hole in the crotch of my 48-month-old Gap jeans finally gave way at a recent party, I realized that we didn’t have too many days left together. Oh, the memories we’ve shared. (Sigh.)  My girlfriend extended the ultimatum “either the jeans or … Read More →