Category: Health

Originally posted on MediaPost’s Marketing:Health blog. Over the course of work days, weeks, months and years, it’s easy for health care marketers to lose direct contact with their primary audience: patients. There are, of course, people in your organization whose job it is to stay in constant contact with these people. Maintaining a system to … Read More →

 In recent conversations with a wide range of clients in the medical field (hospitals, physicians networks and EMR providers), a theme has been emerging around their content aspirations. In their own way, each wants to serve as patient or clinician educators. As someone who entered agency life from a newspaper/web producer/web developer background, this makes … Read More →

In an age where more and more people are seeking medical help and advice electronically via everything from WebMD to Facebook to Yelp on devices that include PCs, smartphones and tablets, marketers for health providers are understandably placing a lot of time and energy on their expanding digital presence and delivery options. But while you’re … Read More →

I read with interest the press release from the Mayo Clinic Tuesday, trumpeting the creation of the Social Media Health Network (SMHN), which aims to “use social media to promote health, improve health care and fight disease.” However, when I read through the release I couldn’t help but think that something was missing. I re-read … Read More →

Picture this: You’ve been trying to get time to visit with a doctor in his office to speak with him about the newest offering from your pharmaceutical company. He’s busy. He gives you the run-around. The whole time you’re talking, he’s thinking about other things. He quite possibly resents that you’re there, which means he … Read More →

My latest post on MediaPost's Marketing:Health: I was reading an article the other day that talked about how difficult it is for people to find a new doctor when they move to a new town and don't know anyone who can help refer one. That got me thinking about … French toast. Specifically, it got … Read More →

What do you do with a subject that can have an impact on everyone’s lives, such as stem cell research, but has such layers of complexity that it’s difficult for the general public to comprehend? You re-tell the story of the science with different tools and with terminology that translates it into concepts that enable … Read More →

I often ask clients one simple question early on in the process of working with them to develop their social media strategies: Are your social media managers empowered to communicate the audience’s response to those at the top of your organization? If you’re “just running” the outward-facing part of the social media equation, it’s difficult … Read More →

My latest contribution to MediaPost's Marketing:Health site was just posted:  I put off a lot of planned work last weekend — including my first approach to this post — to tear through the new Seth Godin book, Linchpin. I'm glad I waited. More on that after we talk about a fast-approaching feedback deadline that might affect … Read More →

I neglected to blog here a couple weeks ago that I posted my first contribution to MediaPost in their debut edition of a new section called Marketing:Health “Avoiding Social Media Malpractice“. Much like a patient who is about to undergo an unfamiliar medical procedure, social media can be a scary endeavor to the uninitiated. In … Read More →