Category: Online Audience Segmentation

I’m getting ready to head down to We Media Miami 2010, where Genuine Interactive is a media sponsor this year. As the former web producer for the conference and someone who has attended/worked every one of them since the beginning, there are a lot of reasons why I am drawn to this event. It’s eye-opening, … Read More →

Today, I walked up Boylston Street where a yoga instructor was giving out yellow pamphlets good for one free yoga lesson.  I watched as pamphlets were eagerly handed  to every single person ahead  of me.   Then when I got within pamphlet handing distance – no pamphlet for me.  The instructor was doing what marketers have … Read More →