Category: Search Engine Optimization

Genuine Interactive client Boston Harbor Cruises was highlighted on last night’s American Idol season 9 premiere when contestant Mike Davis auditioned in Boston. Davis, an 18-year old actor from Boston, works in the summer as a driver on BHC’s Codzilla – an entertaining, thrilling boat ride that blares music and cruises across Boston Harbor at … Read More →

Finally. The long standing battle between meta keyword stuffers and relevant search results is officially over. Google does not use the keywords meta tag in their search ranking. Matt Cutts, Google Software Engineer, confirmed the end of the battle with his latest "Google doesn’t use the keywords meta tag in web search" post on his … Read More →

Creat Studios is an industry-leading game development company based in Canton, MA. At Creat, each employee, from developer to CEO, is a game enthusiast, devoted to future of the console. Creat publishes cutting-edge games for the Sony Playstation Network; in fact, they just announced that their PS2 hit — Smash Cars — will be available … Read More →

Dr. Pepper really hasn’t been known for its marketing efforts since David Naughton was singing and dancing to the “I’m A Pepper” commercials back in the late 70s. And it’s been about 15 years since anyone has given a crap about Guns N’ Roses. So when savvy marketers put two stale brands together and drum up … Read More →

I thought it would be interesting to see what Google is showing as relative volume of searches for the candidates and their running mates.

Search marketing is forever evolving, and the rules for good optimization a year or two ago may not necessarily apply today. To help explain some basic search engine optimization techniques, Genuine Interactive asked each member of The Jackson Five to provide a snippet of information to keep in mind when optimizing a web site. 1. “Branded optimization … Read More →

For those of you running Google Adwords pay-per-click advertising programs, I’m sure at some point along the way you’ve read about Google’s mysterious “Quality Score,” which combines a variety of factors of your campaigns and measures how relevant your keyword and your ad text are to user’s search queries.  This past Monday, Google announced changes … Read More →

There are many of different aspects to creating a solid search engine optimization plan. One piece to the puzzle that search engines evaluate when determining their rankings are the number of backlinks to a web site. Backlinks are links from other web sites that point to your site and when properly implemented have a positive … Read More →

The Genuine office has two feuding factions:  The Hatfields – the Flash developers. The McCoys – the Search Engine Optimization team.  The epic rivalry started years ago because Google could not properly index Flash files. It looks like the bitter feud is about to come to an end, because Google improved Flash indexing in their search … Read More →