Category: Social Networking

One day after Twitter’s 5th birthday, LinkedIn announces that it passed the 100 million member mark. I couldn’t get over the timing – even when announcing this major milestone, this “other” social network still ended up one step behind the hype parades of the likes of Facebook and Twitter. Another “100″ number jumped out at me from LinkedIn’s … Read More →

Shortly after catching the session “Customer Panel: Avoiding Defeat from the Jaws of Victory” at the Enterprise 2.0 Conference, I caught up with Robert Maguire, Executive Director SBS, Enterprise Portal & Support Services,  for Merck. In talking during a reception he mentioned that he started using Mafia Wars as a way to get those in … Read More →

Business strategy and information technologist Stowe Boyd was sitting one row in front of us during the Microsharing session at the Enterprise 2.0 Conference at the Westin waterfront in Boston on Tuesday. He talked about recent missteps in making content public by Facebook and Google, the changing notion of privacy and even what self-identity means … Read More →

When I left the Enterprise 2.0 Conference Boston yesterday, I wanted to yell "AARRR!" But it wasn't because A.A.R.R.R. (Acquisition, Activation, Retention, Referrals, Revenue) was a catchy collection of "Pirate metrics" that presenters Sean Power and Alistair Croll highlighted during their Enterprise Communilytics session at the Westin Waterfront. It was that these two presenters, authors … Read More →

I had a slew of client-related work to do this week, and was unable to attend the excellent Mashable Media Summit in NYC yesterday. How do I know it was good? Because I watched/listened to much of the streaming and then saw a slew of amazing aha moments in tweets from the day-long event. There’s … Read More →

My latest post on MediaPost's Marketing:Health: I was reading an article the other day that talked about how difficult it is for people to find a new doctor when they move to a new town and don't know anyone who can help refer one. That got me thinking about … French toast. Specifically, it got … Read More →

I often ask clients one simple question early on in the process of working with them to develop their social media strategies: Are your social media managers empowered to communicate the audience’s response to those at the top of your organization? If you’re “just running” the outward-facing part of the social media equation, it’s difficult … Read More →

I’m getting ready to head down to We Media Miami 2010, where Genuine Interactive is a media sponsor this year. As the former web producer for the conference and someone who has attended/worked every one of them since the beginning, there are a lot of reasons why I am drawn to this event. It’s eye-opening, … Read More →

I neglected to blog here a couple weeks ago that I posted my first contribution to MediaPost in their debut edition of a new section called Marketing:Health “Avoiding Social Media Malpractice“. Much like a patient who is about to undergo an unfamiliar medical procedure, social media can be a scary endeavor to the uninitiated. In … Read More →

Last week, Josh Hoekwater (a.k.a. @digitalhoek) and I gave a talk to the New England Conservatory titled "Web Site Basics: Tips for Do-It-Yourselfers" We weren't totally sure what to expect in terms of the audience, but we did some prep work that covered a variety of areas including hosting, domains, blogs, social media and metrics. … Read More →