Category: Web

I had a conversation with Fitzpaul Reid, an application developer who has been with Genuine since 2007 about some of the ins and outs of Sitecore, one of the many content management systems we specialize in. Fitz has been busy working on a few upcoming projects that are releasing in the near future. What are … Read More →

If you haven’t visited Genuine’s offices in a while, quite a lot has changed. First of all, there’s a lot more of ‘em. Things have been going well, and as a result, we were running out of space as the company grew. As a result, we expanded to inhabit part of the 5th floor of … Read More →

Drupal 7 recently launched, and no one at Genuine has as intimate an understanding of what it can do than Mike Miles. He was our lead developer on the recent MFA.org project, among others, which we recently built in Drupal. I asked him what he was most excited about with the newest release of Drupal … Read More →

Yahoo! has reached an agreement with GOOG that will allow GOOG to display their ads within Yahoo! search results.  This deal has anti-trust watchers percolating and search engine advertisers wondering if the partnership is going to lead to higher keyword pricing from the PPC partnership. Let’s coin a new term – Clickopoly.  Sorry – Clickopoly™. Antitrust … Read More →

If you want to be a true Google Adwords superstar, you have to start looking deeper into your campaigns. You need to get out of the clicks and take a ride in the AdWords conversion van. All too often, agencies brag about how many clicks they have “created” for their customers. It’s the equivalent of … Read More →