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Aircuity

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Aircuity

Aircuity

Website | Oct 2010

Aircuity

How We Built a Virtual Monolith

Genuine brings Aircuity’s air quality monitoring product to life through immersive 3D infrastructure, capturing the awe of visitors who make their way through the virtual environment’s video-powered city.

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Technologies Used

Engineering Video Environments on Open Source Foundations

Indoor air-quality monitoring company Aircuity sought an agency who could translate the technical language in their product messaging into an unforgettable experience that visually demonstrated what their technology was all about. Genuine had a few tall-order ideas in mind.

How We Helped

Instead of laying out the effect of Aircuity’s technologies on infrastructure in two dimensions (as you’d expect from a two-dimensional website), we thought it’d make more sense to build Aircuity’s virtual infrastructure in three dimensions just like the real thing.

To that end, we deployed an interactive, 3D virtual city full of video testimonials that explained the benefits of Aircuity’s technology through a completely audiovisual experience. Add to this that all of the website’s content is fully customizable by Aircuity in WordPress, an easy-to-use content-management system for non-technical users.