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Uniquely poised to conquer the sightseeing cruise market in New England, Boston Harbor Cruises hires Genuine to build a website that personifies its thrill-seeking character. With a little help from our Online Marketing team, Genuine delivers a boatload of ROI and the site pays for itself in a little over a month’s time.
Boston Harbor Cruises had a lot of value to offer its customers, but zero visibility on the web and no way to drive ticket sales online. BHC’s colorful selection of sightseeing cruises needed powerful illustrations and a simple solution for customers to buy tickets. And above and beyond the scaffolding, the company needed a way to consistently drive traffic to the platform.
Genuine built a custom CMS based in .NET as a foundation for the agency’s comprehensive performance marketing campaign, which would ultimately cause BHC to rank in the top three for searches in its industry. We also put together a WordPress-powered mobile site to capture mobile leads, which accounted for 10% of all traffic. Our attractive design featured Flash-powered visuals of visitors on sightseeing cruises. We provided a wealth of information, such as schedule rates, concierge, and candid photo galleries of cruises.
At the same time, Genuine helped Boston Harbor Cruises establish a fan database so it could reap deep insights about its audience to further drive ticket sales.