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If we’ve learned anything from Google, it’s that search should be simple. So when Genuine approached designing the mobile version of Camden’s website, we focused on making Camden’s site search even simpler, while enhancing the user experience with GPS technology.
Genuine helps Camden go mobile by creating iPhone-specific and WAP versions of its tightly integrated search, as well as a convenient portal for current residents to make maintenance requests and pay rent via their phone.
We knew in the mobile design we’d need to maximize space for the properties’ visuals while preserving the brand aesthetic of the desktop website. We decided to use color and subtle navigational elements to help alleviate confusion for users and guide them through the app.
By utilizing GPS technology, Genuine was able to quickly deliver location-relevant apartment listings in a slim user interface. We focused on streamlining the search submission process by limiting search fields to only absolutely necessary items. Within the results listing, we provided users with efficient sorting options and reduced listing attributes to streamline comparison shopping.
Genuine helps CamdenLiving’s web property personify its “Living Excellence” messaging by offering a powerful site search for apartment hunters and an attractive careers showcase for prospective employees.
Camden had two goals in launching CamdenLiving: to showcase their property portfolio and to attract prospective employees to join a company culture Camden prides itself on. Genuine saw the two aims as not only congruent, but complementary.
Camden’s deep appreciation for its employees and its emphasis on a strong company culture were key values around which the company wanted to build its web presence. But Camden also had to serve its primary audience at the same time: apartment hunters looking for a place to live.
To balance these goals, Genuine created a friendly, easy-to-navigate site powered by Flash-based maps and the Bing search engine. The simple, yet powerful apartment search feature makes drilling down to individual listings a matter of three clicks. We enhanced each listing with photo galleries, neighborhood overviews powered by RentWiki, and extensive floorplans, leaving nothing to be desired. And to top it all off, Camden is 508 compliant, making surfing the website for visitors with accessibility needs a breeze.