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Foundation for Foreign Study

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EF Foundation

EF Foundation

Website | May 2011

EF Foundation

EF’s Friendly New Look

EF Foundation for Foreign Study hires Genuine to help strengthen the bonds of friendship and trust between its student and host family clientele through a redesign of its website. Our thoroughly usable new infrastructure extends their reach.

Visit Site

Technologies Used

Combining Clean IA, Dynamic Search, and Pay-Per-Click

Because student-exchange nonprofit EF Foundation for Foreign Study established a solid reputation by pairing over 90,000 students with host families around the world, they wanted their new web presence to reflect the expansiveness of their efforts. Genuine set out to renew the site with a powerful pay-per-click campaign and educational videos that delve into the eclectic background of their multilingual staff.

How We Helped

Central to the redesign was our emphasis on organization and conciseness with respect to IA. We wanted to create an easy-to-use overview of students available in the system. To that end, we developed a dynamic search filter that allows users to search by student demographics and personal interests.

Each country page provides a wealth of regional data and a selection of subtitled videos presenting EF employees speaking in multiple languages. We also launched an extensive pay-per-click campaign to drive traffic to the new site.