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Gilbane

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Gilbane

Gilbane

Website | Apr 2010

Gilbane

Rethinking the Foundations
of an Enterprise

In search of a new digital foundation to position its development enterprise, Gilbane Co. hires Genuine to add a human element to the mix.

Visit Site

Technologies Used

Client Advocacy Through Immersive, Flash-Based Video Experiences

Development titan Gilbane wanted to give a human face to its corporate infrastructure that went beyond a simple showcase of its development projects. Genuine’s challenge was to build a portfolio with a breadth of content without losing Gilbane’s focus on prospects, current customers, and potential employees.

How We Helped

Genuine’s Motion team set the tone for Gilbane’s new look by engineering a radically dynamic, full-page flipbook experience in Flash. Each panel of the opening animation features stories from Gilbane employees on important corporate values, from client advocacy and sustainability to safety.

We wanted Gilbane’s new website to not only enrich the brand’s image with a bold visual design, but provide a consistent, easy-to-navigate user experience that put the emphasis on content. Users can browse Gilbane’s extensive project portfolio, which illustrates each project in an attractive photography-driven case study format.