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Grand Circle Travel

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Grand Circle Travel

Grand Circle Travel

Web Application | Feb 2010

Grand Circle Travel

The Trip of a Lifetime, Powered by Enterprise CMS SiteCore

This international travel company needs a boost, so Genuine jets in and rockets GCT into the twenty-first century. Here’s how we helped grow the company’s platform.

Driving Results with Comprehensive Search and Guided Navigation

Grand Circle Travel had attracted a large base of repeat customers with huge brand loyalty, but their existing website was not attractive, provided no way for customers to search for specific trips, and was difficult to navigate. Genuine’s challenge was to rebuild GCT from the ground up and to help travelers explore GCT’s amazing tours with ease.

How We Helped

Genuine’s first step was to zero in on GCT’s older demographic with usable IA and a powerful, comprehensive, site-wide search. Our extensive work on IA helped direct users to valuable information quickly, which increased sales and client engagement. As a result of the new website, GCT saw improvements in overall visits, an increase in time spent on the site, and an increase in returning visitors.