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Driving Healthy Habits Home

Driving Healthy Habits Home

Digital Out-of-Home | Sep 2013
Lysol Touch of Foam Label Design Challenge

Lysol Touch of Foam Label Design Challenge

Web Application | Jun 2013
Lysol Kitchen System Undercover Challenge

Lysol Kitchen System Undercover Challenge

Web Application | Nov 2012
Lysol

Lysol

Website | Sep 2010

Driving Healthy Habits Home

Mobile Learning School Bus for Children Around the Nation

Lysol, the leading health and hygiene brand is dedicated to promoting a healthy home and life beyond its products on store shelves. The Lysol Healthy Habits Program currently works with 65,000 schools across the country to teach young children about healthy habits to keep germs at bay. Lysol reached out to Genuine to increase the number of schools involved in the program by providing an interactive experience that engages children around the country through technology.

Teaching Healthy Habits through Interactive Experiences

The goal of the Lysol Healthy Habits Program is to educate young students about good hygiene behavior. Lysol wanted to make this year’s program bigger and more fun, and enlisted the help of Genuine and its partner agency, HAVAS Impact to create the Lysol Healthy Habits Tour Bus. This bus is actually a repurposed school bus that is a mobile learning machine equipped with state of the art touch screens that provide an educational, fun, and interactive experience. On the Lysol Healthy Habits Tour Bus, students  go through a series of games to learn about the science of a sneeze and how far germs can spread, where germs can hide, and when and how to wash their hands properly. At the end of their experience, students earn a Lysol Healthy Habits Hero badge and can choose an avatar to print out, and parents can share the custom avatar through a microsite custom built by Genuine.

How We Helped

Genuine tapped into the mindset of children and their love of games to transform a static learning area into a gamified educational experience. Through a series of custom games built with Adobe AIR for touch screens, Genuine developed an engaging and fully interactive experience that truly transformed the Lysol Healthy Habits Tour Bus into a mobile learning exhibit for the nation.

Each mini-game was carefully designed with the children in mind, playing off their love of fun colors and visually engaging characters. “Germ-O-Scope” teaches children the proper way to wash their hands; “Science of a Sneeze” shows students the science of a sneeze and how to properly cough and sneeze so they do not spread germs; “Classroom Defender” is a fun-filled quiz that points out the most important times that students need to wash their hands; and “Defeat the Germs” is a discovery game that shows the children where germs may be hiding in the home. These games incorporated technology that transformed the experience into a highly interactive activity. Specifically, the game “Science of a Sneeze,” which was built using Arduino hardware with an air compressor to simulate a sneeze, which was actually a puff of air. This game was a huge success among the children as they never expected to actually feel a “sneeze!”

After all four stations are completed, the students can achieve their Lysol Healthy Habits Hero badge at the “Transformation Station” and take a photo with a custom avatar. This program was built with an augmented reality experience with face tracking capabilities to capture a personalized, sharable photo to print or be promoted through a microsite that parents can access.

The Lysol Healthy Habits Tour Bus began its tour around the country to select schools in September 2013. The Lysol Healthy Habits Program featuring the exhibits and more information about healthy habits can be found on its iPad app.

Lysol Touch of Foam Label Design Challenge

Engaging Lysol's Audience through Product Customization on Facebook

The leading health and hygiene brand, Lysol tapped Genuine to launch its newest product, Lysol Touch of Foam hand soap, and create a buzz to entice its target audience to try the product and share with their social circle through a Facebook contest.

Technologies Used

Product Education & Awareness Via Facebook Contest

Lysol’s goal was to differentiate the Lysol Touch of Foam hand soap from its competition by playing to women’s emotional side of wanting to feel pampered and luxurious. Additionally, Lysol wanted to drive awareness and social conversation about its newest product and the dual benefits it provides of being tough on germs, yet gentle on hands. Genuine’s challenge was to educate consumers about the product benefits while engaging them through their social channels.

How We Helped

In collaboration with Lysol’s PR agency, Tonic, Genuine leveraged Lysol Touch of Foam spokeswoman and New York City fashion designer, Cynthia Rowley to promote the story of the product and its benefits through the “Lysol Touch of Foam Label Design Challenge,” a Facebook contest using Facebook’s open graph (OG) functionality. Genuine tapped into Lysol target audience’s key social habits and engaged them by allowing consumers to “design” their own Touch of Foam labels by simple dragging and dropping color patterns inspired by Rowley. Completed consumer designs are then entered into the contest and the Facebook OG functionality made the experience easily shareable; allowing users to see which of their Facebook friends had also participated. The variety of color swatches represented the “gentle and tough” benefits of Lysol Touch of Foam. Rowley selected the winning design and the Grand Prize winner received a trip to NYC Fashion Week Fall 2013, a shopping spree, and her label design released in-store for purchase.

Results: (Feb. 2013 – May 2013)

  • 20MM entry submissions
  • 68.2M unique tab visits
  • Average time in app: 3:15 minutes
  • “People Talking about This” (PTAT): 207M
  • Engaged Users: 507M
  • Reach: 18MM
  • Impressions: 38MM

Lysol Kitchen System Undercover Challenge

Cleaning Up with Lysol’s Kitchen System Undercover Challenge

Cleaning product megabrand Lysol taps Genuine to put emphasis on their new product, the No-Touch Kitchen System, and complement the homepage design we built for them with a creative reveal to an interactive gaming experience.

Technologies Used

Healthy Hands Gaming Via Flash-Based Immersive Video

Lysol’s goal was to shift the focus on brand’s home page to their product line given the debut of their No-Touch Kitchen System, a gadget that lets Lysol customers wash their dishes and kitchen surfaces without spreading dirty fingerprints throughout the kitchen. Genuine’s challenge was to showcase the new product on the homepage and create an interactive experience that would inform new customers.

How We Helped 

To make the No-Touch Kitchen System front and center, Genuine devised “The Lysol Undercover Challenge,” an immersive Flash-based game that lets visitors play hide-and-seek with dirty fingerprints after watching videos of family members from the related Lysol commercial clean the kitchen using Lysol’s new product. To access the Flash game, visitors literally peel away the Lysol homepage to enter the audiovisual experience, using the mouse-as-magnifying glass to spot hidden fingerprints.

Lysol

A Clean New Look

LYSOL® set out to clean up its image by building a community of health-conscious moms around its brand. With Genuine’s help, the popular cleaning product innovator launched a comprehensive redesign of its web property.

Technologies Used

Building a Digital Community Through Rebranding

LYSOL® wanted a new user experience that would reach beyond its product line and soften its harsh, germ-destroying messaging. Genuine’s rebranding effort would also need to interface with LYSOL’s® other marketing agencies in order to ensure the cohesiveness of its campaign. In our rebranding effort, we created a community of health-conscious moms to make it easier for consumers to connect with the brand.

How We Helped

In the redesign, Genuine used softer whites and blues and a flowing ribbon element in the header to make the site appear more welcoming. We incorporated lots of visual feedback in the site’s search functionality, a geographical cold and flu tracker so consumers could stay ahead of the cold and flu season, and a wealth of health, cleaning, and disinfecting tips in the site’s Healthy Families section.

The intended persona for the website was new and expectant health-conscious moms, so we had LYSOL® partner with well-credentialed health professionals to provide a forum-based community where visitors could ask cold and flu-related questions and receive real answers. LYSOL® also started its “Mission for Health” initiative, a philanthropic front which promotes healthy habits in schools, provides child-rearing advice for new moms, and works with Save the Children to create safe havens for children in disaster situations.