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MassMutual
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MassMutual Virtual Site Visit
Edutainment | Apr 2010
MassMutual Careers
Website | Mar 2008MassMutual Virtual Site Visit
Sales Presentations by Proxy
Genuine edutains MassMutual’s sales prospects in an immersive, 3D “virtual visit” environment, which we film in the rotunda of the company’s headquarters.
Goodbye Airfare, Hello Telepresence: Remote Video Presentations
Often, the end result of the convergence of the Web and video is edutainment, one of Genuine’s specialties. MassMutual enjoys a nationwide reach, but when it comes to flying over their prospects to experience a sales presentation in person, the reach can hurt with massive travel budgets. Enter Genuine and a 3D “Rotunda” project.
How We Helped
The Retirement Services team at MassMutual wanted to save money in travel expenses by creating a virtual visit microsite that contained an interactive, video-powered sales presentation. We headed on over to MassMutual’s headquarters, and filmed their staff in the company’s beautiful rotunda, which became the 360 centerpiece of the tool.
By clicking through the three-dimensional space, prospects can visit different halls in MassMutual and engage with virtual sales agents, who provide chaptered video presentations one-on-one with the user. The end result is a face-to-face experience with personalities from MassMutual from the privacy and security of your own office, without the bad airplane food or hassle of checked bags.
MassMutual Careers
A Microsite Built on Sincerity
MassMutual taps Genuine to create a powerful careers microsite built on the genuine personal experiences of its employees.
How We Reduced Acquisition Costs by Turning
“Lead” Leads into “Gold” Traffic
MassMutual wanted to drive new applicants to a careers microsite, which it commissioned Genuine to build. But with the insurance giant’s nationwide reach, driving quality traffic was central to the campaign’s success, so Genuine decided to add a personal touch to the experience that would captivate many different audiences pursuing different careers in financial services.
How We Helped
Genuine’s Online Marketing team created an extensive, geographically targeted marketing campaign across all major search engines, which included paid search and banner ads.
In order to funnel quality leads into submitting their resumes through the careers site, we filmed real financial services professionals telling their story, and then integrated the video into an interactive carousel of agents on the microsite. The dimension of sincerity added to the campaign by these unscripted personal experiences in the field contribute hugely to the campaign’s success, which ultimately increased total quarterly resume submissions while reducing the cost per resume acquisition.