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A Collections Catalogue Worthy of the 21st Century
The Museum of Fine Arts (MFA) taps Genuine with its new Collections initiative, the end goal being the creation of an intelligent, iPad friendly application that would showcase the Museum’s American Painting Catalogue.
The MFA not only wanted to feature its American Paintings Catalogue, but any future catalogues to come. Genuine was tasked with the challenge of developing a flexible system shell that could handle future collections while integrating seamlessly with The Museum System (TMS), an external database of Collection’s Image and Information Storage.
Our new look for the MFA opens the doors for engagement with the museum’s complete art collection. Visitors can browse recent acquisitions, curate their own collection, tweet about the new Art of the Americas wing, and much more.
In redesigning the MFA website, Genuine wanted to capture the sheer size of the museum and its extensive collections in the user experience. The MFA wanted their new website to reflect the very personal, awe-inspiring experience visitors of the museum share when interacting with its collections. We did this through powerful photography, engaging full-screen video, and a clean, navigable user interface that encouraged exploration.
The museum experience is an interactive experience, so user interaction was a big part of the redesign. On top of implementing a comprehensive search that enables visitors to access all the museum’s artwork online, we carefully categorized all the museum’s collections to make it easy for visitors to find artwork. We also empowered visitors to tag individual pieces, store collections in their My MFA Account, and share artwork with the social web.