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Sullivan Tire

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Sullivan Tire

Sullivan Tire

Web Application | Dec 2009

Sullivan Tire

Qualifying “We’re Always Here, To Get You There”

Sullivan Tire’s bold new interface underscores their ever-present, ready-to-go attitude. But Genuine wanted to back up the look with a powerful new tire search driven by the needs of Sullivan Tire’s consumers.

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Technologies Used

Superefficiency in Search: LINQ-Based Filtering via Cached Datasets

Sullivan Tire needed two key features to succeed on the Web: a powerful online pricing and lead generation tool, and a more robust method for searching for tires online. Genuine also saw an opportunity to strengthen the tire company’s web presence through enhanced online marketing.

How We Helped

Just as Sullivan Tire’s needs were twofold, Genuine’s approach was two-pronged: We provided an engaging and creative new interface for the end user while building powerful integrations in the back end. We featured an interactive, Flash-based, behind-the-wheel front page design and streamlined navigation to guide the user seamlessly from point of origin to intended destination.

Behind the scenes, we optimized Sullivan’s tire search functionality to improve speed and efficiency, while creating an online tool that provides a tire diagnosis in real time. Our back-end developers created a LINQ-based searching and filtering module that queried a cached dataset in .NET which we parsed nightly into an XML dataset. Our goal was to cater to users’ needs by minimizing distractions and maximizing usability through carefully designed site architecture.