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3D Modeling & Animation

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Aircuity

Aircuity

Website | Oct 2010
Creat Studios

Creat Studios

Website | Apr 2009

Aircuity

How We Built a Virtual Monolith

Genuine brings Aircuity’s air quality monitoring product to life through immersive 3D infrastructure, capturing the awe of visitors who make their way through the virtual environment’s video-powered city.

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Technologies Used

Engineering Video Environments on Open Source Foundations

Indoor air-quality monitoring company Aircuity sought an agency who could translate the technical language in their product messaging into an unforgettable experience that visually demonstrated what their technology was all about. Genuine had a few tall-order ideas in mind.

How We Helped

Instead of laying out the effect of Aircuity’s technologies on infrastructure in two dimensions (as you’d expect from a two-dimensional website), we thought it’d make more sense to build Aircuity’s virtual infrastructure in three dimensions just like the real thing.

To that end, we deployed an interactive, 3D virtual city full of video testimonials that explained the benefits of Aircuity’s technology through a completely audiovisual experience. Add to this that all of the website’s content is fully customizable by Aircuity in WordPress, an easy-to-use content-management system for non-technical users.

Creat Studios

Building a Portfolio
at the Bleeding Edge

Genuine helps Creat Studios showcase their collection of video games with a stunning Flash-powered 3D portfolio, opening the doors to more clients, more consumers, and more employees.

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Technologies Used

Immersive Video Experiences Through Flash-Based 3D Architecture

Creat Studios wanted to revamp their brand with a portfolio that showcased their creativity and passion for creating digitally immersive games. They also wanted to foster social networking and video-sharing to enhance the experience for clients and extend their reach to potential employees.

How We Helped

Genuine created a powerful 3D wheel of games through a combination of Flash wizardry and Papervision3D as the initial front page experience. Visitors could select titles from this 3D wall of games to dive directly into Creat’s portfolio.

Individual titles in the portfolio have sharable widescreen video and interrelated title recommendations, which encourages users to further explore the site. Genuine also devoted a good portion of the website’s infrastructure to detailed team profiles and an in-depth company overview, so as to attract prospective hires to consider working at Creat Studios.