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508 Compliance

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Camden Living

Camden Living

Website | Nov 2009

Camden Living

Simple, Clean Design
for Apartment Hunters

Genuine helps CamdenLiving’s web property personify its “Living Excellence” messaging by offering a powerful site search for apartment hunters and an attractive careers showcase for prospective employees.

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Technologies Used

Bing, RentWiki, & Flash Converge to Power Real Estate Search

Camden had two goals in launching CamdenLiving: to showcase their property portfolio and to attract prospective employees to join a company culture Camden prides itself on. Genuine saw the two aims as not only congruent, but complementary.

How We Helped

Camden’s deep appreciation for its employees and its emphasis on a strong company culture were key values around which the company wanted to build its web presence. But Camden also had to serve its primary audience at the same time: apartment hunters looking for a place to live.

To balance these goals, Genuine created a friendly, easy-to-navigate site powered by Flash-based maps and the Bing search engine. The simple, yet powerful apartment search feature makes drilling down to individual listings a matter of three clicks. We enhanced each listing with photo galleries, neighborhood overviews powered by RentWiki, and extensive floorplans, leaving nothing to be desired. And to top it all off, Camden is 508 compliant, making surfing the website for visitors with accessibility needs a breeze.