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Compass Furnished Apartments

Compass Furnished Apartments

Website | Aug 2009

Compass Furnished Apartments

Putting a Friendly Face
to the Luxury Name

Luxury real estate means more than just searching for the best place to live: it means investing in a lifestyle that gives you comfort and makes you feel welcomed. So Compass hires Genuine to give their website new life and capture the enjoyable experience their company provides to prospective tenants.

Visit Site

Technologies Used

Bing Maps, WordPress 3, and Intuitive UX: Smart and Simple

Compass wanted to come across to renters as welcoming, easy-to-navigate, and friendly; as a small luxury apartment company with a good customer relationships, Compass already had the track record but lacked the web presence to showcase it. Genuine’s goal in redesigning the company’s website was to tease out Compass’ true nature through a digital makeover.

How We Helped

Genuine made Compass stand out from its competition in several key ways: We built the apartment search feature so that prospective tenants could find properties in only a few clicks, we chose autumnal colors for the visual design to suggest an inviting environment, and we incorporated a wealth of useful information at the property level that answered questions before they were asked.

Chief among these property-level features were extensive photo galleries for each property and Bing Maps-powered neighborhood amenities. We wanted users to feel at home just by visiting Compass’ properties, the information contained within which were each carefully tailored by the company to maximize utility for the end user.