Our Work
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Plimoth Plantation
Website | May 2011
Museum of Fine Arts
Website | Nov 2010
Tribe Hummus
Website | Jun 2010
New England Conservatory
Website | Jul 2009Plimoth Plantation
Building the Theater of the Past
When visitors come to Plimoth Plantation to learn about Plymouth Colony’s living history, the visit takes place in a highly experiential learning environment. Plimoth Plantation hires Genuine to recapture that experience in Plimoth’s new website.
Flash-Based Interactivity Boosts Micro-Donations
in Drupal-Powered CMS
Plimoth Plantation had an array of objectives when it came to the redesign of their museum’s website, chief among them to motivate micro-donations from younger donors, provide an educational resource for students and teachers, and enable visitors to plan their visit to the museum. To that end, Genuine’s strategy was to build a new appeal and interactivity into the micro-donation process.
How We Helped
Genuine selected Drupal as the CMS of choice for Plimoth’s new website. We wanted to immerse visitors in full-screen, panoramic photos and videos that would reflect the immersive experience that the museum’s theater of the past offered.
The Flash-based interactive donations page focused on illustrating ways visitors could help, from helping students “time travel to the 1600s” to keeping the “Mayflower II sailing into history.” Overall, the website’s clean new look and our slimmed-down IA allowed for a breadth of content that made it easier for visitors to find the information they needed quickly and without losing depth. By carrying over the site’s design into the museum’s Magento-powered shopping cart, we made eCommerce a seamless experience for visitors.
Museum of Fine Arts
A New Look for the
Museum of Fine Arts
Our new look for the MFA opens the doors for engagement with the museum’s complete art collection. Visitors can browse recent acquisitions, curate their own collection, tweet about the new Art of the Americas wing, and much more.
Technologies Used
Drupal and Flash at the Crossroads of the Web/Video Convergence
In redesigning the MFA website, Genuine wanted to capture the sheer size of the museum and its extensive collections in the user experience. The MFA wanted their new website to reflect the very personal, awe-inspiring experience visitors of the museum share when interacting with its collections. We did this through powerful photography, engaging full-screen video, and a clean, navigable user interface that encouraged exploration.
How We Helped
The museum experience is an interactive experience, so user interaction was a big part of the redesign. On top of implementing a comprehensive search that enables visitors to access all the museum’s artwork online, we carefully categorized all the museum’s collections to make it easy for visitors to find artwork. We also empowered visitors to tag individual pieces, store collections in their My MFA Account, and share artwork with the social web.
Tribe Hummus
The Perfect Pairing
Genuine reinvents Tribe’s look by speaking to the hummus-loving passion of its senior staff while showcasing a wholesome community of friends of organic food.
Simplicity in an Open Source Showcase: Enter Drupal
Massachusetts-based Tribe® Hummus needed a new look and new messaging to get across the value of its all natural hummus product. Genuine timed the launch of the site (which we built in popular open source platform Drupal) to follow up the release of their newest product, the Tribe Origins™ organic line, and chief among the goals in the redesign was to represent the product’s wholesome authenticity.
How We Helped
To establish a strong foundation for the brand’s digital presence, first Genuine needed to anchor the company’s social media properties in the website and build a community around its recipes.
We told the story of Tribe in vibrant summer colors, high quality product photography, and animations of the fresh ingredients that go into Tribe’s hummus. Tribe also wanted to showcase the passion of its senior management, who have extensive backgrounds in food prep and distribution. To this end, Genuine created an attractive Ask the Tribe Q&A that featured the staff’s stories.
New England Conservatory
Building a Virtual Orchestra
Genuine helps Boston-area music school New England Conservatory create a virtual orchestra where anyone can participate. The digital showcase houses student talent in a living library of YouTube videos.
YouTube & Drupal Combine to Generate Living Catalog of Music
The New England Conservatory wanted to generate buzz for the university’s brand by defying its image as a strictly conservative and traditional school of music. NEC’s target audience included current and prospective students, alumni, and NEC concert-goers who share an intimate relationship with the culture of the university.
How We Helped
To showcase student talent, Genuine created NEC# (“NEC Sharp”), a virtual orchestra that displayed a curated collection of YouTube clips featuring students playing their favorite musical instruments. The site was developed in open source CMS Drupal so that NEC administrators could easily manage user-generated content. Visitors are able to play the videos in the collection in any order, creating a unique experience for every visit.