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Museum of Fine Arts

Museum of Fine Arts

Website | Nov 2010
Walpole Woodworkers

Walpole Woodworkers

Website | Sep 2010

Museum of Fine Arts

A New Look for the
Museum of Fine Arts

Our new look for the MFA opens the doors for engagement with the museum’s complete art collection. Visitors can browse recent acquisitions, curate their own collection, tweet about the new Art of the Americas wing, and much more.

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Technologies Used

Drupal and Flash at the Crossroads of the Web/Video Convergence

In redesigning the MFA website, Genuine wanted to capture the sheer size of the museum and its extensive collections in the user experience. The MFA wanted their new website to reflect the very personal, awe-inspiring experience visitors of the museum share when interacting with its collections. We did this through powerful photography, engaging full-screen video, and a clean, navigable user interface that encouraged exploration.

How We Helped

The museum experience is an interactive experience, so user interaction was a big part of the redesign. On top of implementing a comprehensive search that enables visitors to access all the museum’s artwork online, we carefully categorized all the museum’s collections to make it easy for visitors to find artwork. We also empowered visitors to tag individual pieces, store collections in their My MFA Account, and share artwork with the social web.

Walpole Wood
workers

A Powerful New Point of Sale

We all know a really effective shopping cart can only take you 50% of the way, because customers still have to find you. Walpole Woodworkers sheds its yesteryear platform and taps Genuine’s Online Marketing team to make its cart a shining beacon for home goods on the Web.

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Technologies Used

Backing zNode with Targeted Paid Search Marketing

Walpole Woodworkers prided itself on its fine degree of control over the consumer lifecycle of its products, from manufacturing to point of sale to delivery. Genuine’s challenge was to provide the home goods supplier with a website that afforded the same level of control over online orders.

How We Helped

Genuine migrated Walpole off its old ColdFusion installation and installed popular eCommerce software zNode to interface with a third party database of over 2,000 of the company’s products. Our redesign featured a wealth of product photos and a faceted on-site search that enabled visitors to apply very specific filters to get targeted results.

Our Online Marketing team worked closely with development to set up a paid search marketing campaign that would take advantage of the site’s new search-engine friendly architecture.