Our Work
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Gilbane
Website | Apr 2010
Sullivan Tire
Web Application | Dec 2009Gilbane
Rethinking the Foundations
of an Enterprise
In search of a new digital foundation to position its development enterprise, Gilbane Co. hires Genuine to add a human element to the mix.
Client Advocacy Through Immersive, Flash-Based Video Experiences
Development titan Gilbane wanted to give a human face to its corporate infrastructure that went beyond a simple showcase of its development projects. Genuine’s challenge was to build a portfolio with a breadth of content without losing Gilbane’s focus on prospects, current customers, and potential employees.
How We Helped
Genuine’s Motion team set the tone for Gilbane’s new look by engineering a radically dynamic, full-page flipbook experience in Flash. Each panel of the opening animation features stories from Gilbane employees on important corporate values, from client advocacy and sustainability to safety.
We wanted Gilbane’s new website to not only enrich the brand’s image with a bold visual design, but provide a consistent, easy-to-navigate user experience that put the emphasis on content. Users can browse Gilbane’s extensive project portfolio, which illustrates each project in an attractive photography-driven case study format.
Sullivan Tire
Qualifying “We’re Always Here, To Get You There”
Sullivan Tire’s bold new interface underscores their ever-present, ready-to-go attitude. But Genuine wanted to back up the look with a powerful new tire search driven by the needs of Sullivan Tire’s consumers.
Technologies Used
Superefficiency in Search: LINQ-Based Filtering via Cached Datasets
Sullivan Tire needed two key features to succeed on the Web: a powerful online pricing and lead generation tool, and a more robust method for searching for tires online. Genuine also saw an opportunity to strengthen the tire company’s web presence through enhanced online marketing.
How We Helped
Just as Sullivan Tire’s needs were twofold, Genuine’s approach was two-pronged: We provided an engaging and creative new interface for the end user while building powerful integrations in the back end. We featured an interactive, Flash-based, behind-the-wheel front page design and streamlined navigation to guide the user seamlessly from point of origin to intended destination.
Behind the scenes, we optimized Sullivan’s tire search functionality to improve speed and efficiency, while creating an online tool that provides a tire diagnosis in real time. Our back-end developers created a LINQ-based searching and filtering module that queried a cached dataset in .NET which we parsed nightly into an XML dataset. Our goal was to cater to users’ needs by minimizing distractions and maximizing usability through carefully designed site architecture.