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Museum of Fine Arts

Museum of Fine Arts

Website | Nov 2010

Museum of Fine Arts

A New Look for the
Museum of Fine Arts

Our new look for the MFA opens the doors for engagement with the museum’s complete art collection. Visitors can browse recent acquisitions, curate their own collection, tweet about the new Art of the Americas wing, and much more.

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Technologies Used

Drupal and Flash at the Crossroads of the Web/Video Convergence

In redesigning the MFA website, Genuine wanted to capture the sheer size of the museum and its extensive collections in the user experience. The MFA wanted their new website to reflect the very personal, awe-inspiring experience visitors of the museum share when interacting with its collections. We did this through powerful photography, engaging full-screen video, and a clean, navigable user interface that encouraged exploration.

How We Helped

The museum experience is an interactive experience, so user interaction was a big part of the redesign. On top of implementing a comprehensive search that enables visitors to access all the museum’s artwork online, we carefully categorized all the museum’s collections to make it easy for visitors to find artwork. We also empowered visitors to tag individual pieces, store collections in their My MFA Account, and share artwork with the social web.