Our Work

We’re an agency built to engage audiences in the cross digital economy.

Sort:

or
or
net.3d modeling animation.508 compliance.augmented reality.bing maps.custom cms.database development.drupal.ecommerce.ektron.facebook application.flash.foursquare.google maps.ipad.iphone.jquery.magento.marketecture.microsite.objective c.papervision 3d.percussion.php.sitecore.social media newsroom.twitter.video.wordpress.xml.zend.znode.banner display advertising.brand development.content strategy.copyediting.copywriting.creative.crm.development.digital branding.ecommerce.experiential.facebook advertising.ia.identity branding.information architecture.integrated marketing strategy.interaction design.interactive video.lead generation.mobile.online marketing.paid search marketing.persona development.relationship marketing strategy.search engine marketing.search engine optimization.sem.seo.social media.social media integration.social media strategy.strategy.usability testing.user experience design.user generated content.ux.video editing production.video integration.virtual experience.visual design.web analytics.arts entertainment.automotive.b2b services.biotech pharma.construction.consumer products.cultural institutions.education.financial services.food beverage.gaming.government.healthcare.manufacturing.marketing pr.nonprofit.real estate.software.technology.telecommunications.travel.fun.products.learning.community.healthy.children.kids.viral.food.games.healthcare 2.apartments.tasty.recipes.apartment living.adventure.boston.video convergence.insurance.science.culture.video games.renting.students.franks.frenchs.franks red hot.massmutual.hospital.luxury.childrens hospital.trips.camden.webcams.moms.parents.compass.plimoth plantation.clean.facebook.quiz.tummytickler tots.massmutual careers.hummus.candy.aircuity.find your fast.museum of fine arts.demographics.tv.student loans.gilbane.architecture.sullivan tire.tummytickler.careers.tribe hummus.tours.3d graphics.ugly christmas sweater.surveys.business to business.wings franks red hot wing finder app.art.lysol.childrens hospital boston.contest.buildings.tires.luxury apartments.inzone.walpole woodworkers.necco.retail.new england conservatory.christmas card.frenchs mustard.restaurants 2.managed recognition.webcam.grand circle travel.foundation for foreign study.sightseeing.engineering.fenway triangle.nfl.telepresence.cars.furnished apartments.something different.shopping cart.my sweethearts.patients.exhibit.im hungry.mustard.gct.eff.whales.air quality monitoring.creat studios.social gaming.sales.american student assistance.compass furnished apartments.nestea.music.wind finder.theme park.bellywasher.massmutual virtual site visit.sweet.directv.ocean.mfa.self promotion.marketing.tharpe robbins.federal government.

Marketecture

Loading...

Sorry, no results have been found. Try sorting by different criteria, or view all work.

DIRECTV Ultimate Displaced Fan

DIRECTV Ultimate Displaced Fan

Web Application | Nov 2011

DIRECTV Ultimate Displaced Fan

An Engagement Environment
Like No Other

When it comes to driving sales on the social Web, the run-of-the-mill contest giveaway isn’t going to cut it. And even with a stellar prize like the NFL Sunday Ticket to award, DirecTV wants to hedge its bets. Genuine takes the reins of their Ultimate Displaced Fan platform to deliver an engagement environment like no other.

Technologies Used

From Spectator to Subscriber: Driving Out-of-Market Sales

Always on the lookout for new sales drivers, DirecTV wanted to improve its annual NFL Sunday Ticket giveaway platform, Ultimate Displaced Fan (UDF). The satellite TV provider caters to existing and prospective out-of-market subscribers through its exclusive NFL Football Package, which provides a plethora of enhanced football content in a device-agnostic framework.  Genuine’s challenge was to boost sales for the NFL Football Package via the reinvented UDF platform.

How We Helped

The Ultimate Displaced Fan platform is a highly modular, PHP-based custom CMS that allows out-of-market NFL fans to sign up as contestants for the NFL Sunday Ticket contest. For the 2010 and 2011 iterations of UDF, we wanted to bring new life to the site’s look by making the platform more exciting for NFL fans. UDF’s administrative interface enables DirecTV and its PR affiliates to moderate and evaluate entries without leaving the site, while an array of voting features and Facebook integration tools on the front end enable contestants to rate entries based on quality and other criteria. From a systems perspective, we ensured that the UDF platform was built in such a way that DirecTV can reuse the CMS for campaigns from year to year by simply styling the front end.

Above and beyond UDF’s lead capture functionality, the platform is littered with analytics markers that enable Genuine’s Digital Media team to monitor performance and inform the strategy for future social media campaigns, such as DirecTV’s Quarterback Challenge and Snowballs of Flurry Facebook games.