Our Work
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InZone Brands
Website | Jan 2011
Aircuity
Website | Oct 2010
Tharpe Robbins
Website | Jun 2010
Children’s Hospital Stem Cell
Website | Mar 2010InZone Brands
At the “Intersection of Healthy
and Fun”
Genuine brings InZone Brand’s kid-friendly products to life in Flash-powered animation and WordPress as a CMS, meeting moms at the “intersection of healthy and fun.”
Technologies Used
WordPress & Flash Set a Corporate Notion into Motion
InZone Brands wanted Genuine to create a visual representation of the company’s motto: “Meet us at the intersection of healthy and fun” for its three kid-friendly consumer product lines: BellyWashers, TummyTicklers, and TummyTickler Tots. With a splash of color and a set of powerful Flash animations, Genuine painted the picture for moms and kids alike.
How We Helped
InZone had a number of value propositions it needed to make clear to its consumers: that its products were designed to be exciting for kids, to make life easier for moms, and to provide a healthful alternative to high fructose corn syrup drinks with many artificial additives.
All of the brand’s websites were built on top of WordPress, making it easy for InZone to update content after the sites were launched. The opening Flash animation prominently featured InZone’s products in a fun animation that emphasized the products’ key features. To open a dialogue with the brand’s target audience—moms—we created video testimonials from real consumers, called attention to the products’ nutrition facts, and set up a photo gallery for moms to submit photos of their kids to the brand. In the “For Kids” section, InZone included coloring sheets and an archive of all its product toppers.
Aircuity
How We Built a Virtual Monolith
Genuine brings Aircuity’s air quality monitoring product to life through immersive 3D infrastructure, capturing the awe of visitors who make their way through the virtual environment’s video-powered city.
Technologies Used
Engineering Video Environments on Open Source Foundations
Indoor air-quality monitoring company Aircuity sought an agency who could translate the technical language in their product messaging into an unforgettable experience that visually demonstrated what their technology was all about. Genuine had a few tall-order ideas in mind.
How We Helped
Instead of laying out the effect of Aircuity’s technologies on infrastructure in two dimensions (as you’d expect from a two-dimensional website), we thought it’d make more sense to build Aircuity’s virtual infrastructure in three dimensions just like the real thing.
To that end, we deployed an interactive, 3D virtual city full of video testimonials that explained the benefits of Aircuity’s technology through a completely audiovisual experience. Add to this that all of the website’s content is fully customizable by Aircuity in WordPress, an easy-to-use content-management system for non-technical users.
Tharpe Robbins
Engineering the Butterfly Effect
Smart ideas often start small and germinate into greatness. Tharpe Robbins hires Genuine to breathe new life into the corporate awards and recognition space.
Employee Recognition Captured in Immersive 3D
Tharpe Robbins’ unique position as the company for “managed recognition”—a business-to-business service that establishes programs for employee recognition—required a very unique creative approach, and Genuine was up to the challenge. We started with a single idea—that one act of appreciation can lead to a chain of positive results—and took off running.
How We Helped
TharpeRobbins didn’t want to be another boring B2B bloated with stock photos. Instead, they wanted a vibrant web presence with an uplifting image that matched the positive attitude with which they approached driving employee performance in their client’s businesses.
To that end, Genuine developed a Flash-powered 3D animation that opened with butterflies lifting their messaging into the skies. This butterfly effect became a powerful image behind the site’s messaging, which was reinforced by video of employee interviews and clean copy.
Children’s Hospital Stem Cell
Digital Marketing at the
Service of Science
Genuine gives Children’s Hospital Boston the tools to educate the world about stem cell research, highlight Children’s Hospital’s contributions to science, and position the hospital and its researchers as thought leaders while encouraging donations to fund future projects.
Stem Cell Research Brought to Life through Engaging Stories
The Stem Cell Program at Children’s Hospital Boston had a mission unlike any institution in the world: Educate the public about the nature of stem cells while encouraging donations from visitors to fund research. Genuine sat down with Children’s stakeholders to design a content strategy that would corral the hospital’s library of data into web-ready chunks of content.
How We Helped
Genuine developed a content strategy to sieve out of a mountain of heavily technical articles a set of documents that would serve as an educational guide to laymen, concerning science of stem cells. Using WordPress as a CMS, we created a site that incorporates both emotional testimonials of stem cell patients in text and informative explanations of the nature of stem cell research by doctors in Flash-based video presentations. An XML-driven front page Flash carousel houses an engaging video introduction to the program.
In addition to the educational purpose of the website, the website was designed with strong “Give Today” calls-to-action to attract philanthropists to become benefactors of the project.
Compass Furnished Apartments
Website | Aug 2009Compass Furnished Apartments
Putting a Friendly Face
to the Luxury Name
Luxury real estate means more than just searching for the best place to live: it means investing in a lifestyle that gives you comfort and makes you feel welcomed. So Compass hires Genuine to give their website new life and capture the enjoyable experience their company provides to prospective tenants.
Bing Maps, WordPress 3, and Intuitive UX: Smart and Simple
Compass wanted to come across to renters as welcoming, easy-to-navigate, and friendly; as a small luxury apartment company with a good customer relationships, Compass already had the track record but lacked the web presence to showcase it. Genuine’s goal in redesigning the company’s website was to tease out Compass’ true nature through a digital makeover.
How We Helped
Genuine made Compass stand out from its competition in several key ways: We built the apartment search feature so that prospective tenants could find properties in only a few clicks, we chose autumnal colors for the visual design to suggest an inviting environment, and we incorporated a wealth of useful information at the property level that answered questions before they were asked.
Chief among these property-level features were extensive photo galleries for each property and Bing Maps-powered neighborhood amenities. We wanted users to feel at home just by visiting Compass’ properties, the information contained within which were each carefully tailored by the company to maximize utility for the end user.